Things to Do in Sapporo: Must-See Attractions for History, Culture, and Nature Lovers

Sapporo, the capital city of Hokkaido, is a beloved destination for many travelers. It seamlessly blends the convenience of a modern city with lush nature, historical architecture, and flourishing arts and culture. With scenic spots that showcase the beauty of all four seasons, the city offers delightful discoveries for first-time visitors and repeat travelers alike.

Here, we’ve carefully selected 18 top spots to help you make the most of your time in Sapporo. From historic buildings and scenic viewpoints to hot springs and gourmet food hubs, there’s something for everyone. Dive into the heart of Sapporo and experience its full appeal with this guide.

As the central hub of Hokkaido, Sapporo boasts an array of worthwhile tourist spots—from historical architecture and lush city parks to observation decks with breathtaking views. Let’s begin with iconic landmarks in the city center.

The Sapporo Clock Tower is one of the city’s most iconic historical landmarks. Officially named the “Former Sapporo Agricultural College Drill Hall,” it was built in 1878 as a multipurpose hall for student exercises and lectures. Today, it serves as a museum showcasing Hokkaido’s pioneering history.

Its American-style wooden architecture, white walls, red roof, and signature clock tower give it a distinctive appearance. The clock, made by Boston’s Howard Company, has been ticking for over 120 years.

Conveniently located in downtown Sapporo, it’s a must-visit spot for anyone exploring the city for the first time.

Standing 144 meters tall, the Sapporo TV Tower was completed in 1957 and remains a beloved city landmark. Located at the eastern end of Odori Park, it offers a panoramic observation deck about 90 meters above ground.

On clear days, you can see Odori Park, Ishikari Bay, and Mount Teine. At night, the illuminated city skyline creates a romantic atmosphere.Inside the tower, there are character-themed gift shops and cafés—perfect for a break between sightseeing.

Odori Park is a 1.5-kilometer-long green oasis stretching east to west through downtown Sapporo. It offers a tranquil escape and is beautifully adorned with seasonal flowers from spring to fall.

The park features fountains, benches, and art installations, making it ideal for strolls and picnics. In winter, it transforms into the venue for the world-famous Sapporo Snow Festival, with towering snow sculptures creating a spectacular scene.

With easy access to nearby landmarks like the TV Tower and Clock Tower, it’s a great starting point for your Sapporo adventures.

Known affectionately as the “Red Brick Office,” this historical building was completed in 1888. Built in an American neo-baroque style, it’s one of Sapporo’s most recognizable landmarks.

Inside, visitors can explore exhibits on Hokkaido’s pioneering history, nature, and culture—all for free. The building retains many Meiji-era decorative elements, including its staircases and lighting fixtures.

Surrounded by well-kept gardens, it’s a popular spot for seasonal photos. Although it’s currently undergoing restoration, many areas and exhibits remain open to the public—be sure to check the latest updates before your visit.

Located in Sapporo’s Chuo Ward, Maruyama Zoo is one of Hokkaido’s most popular zoos. Since opening in 1951, it has drawn countless visitors, especially families.

Home to about 170 species, the zoo features beloved animals like polar bears, Amur tigers, and red pandas. With well-equipped indoor facilities, it’s also a great rainy-day destination. Its compact size makes it easy to explore, and it’s just a 15-minute walk from Maruyama Koen Station.

Though located within the city, Hitsujigaoka Observation Hill offers sweeping pastoral views reminiscent of Hokkaido’s vast landscapes. From the hill, you can gaze out over expansive fields, the Sapporo skyline, and the Ishikari Plain.

The most famous landmark here is the statue of Dr. William S. Clark, known for his quote, “Boys, be ambitious!” Tourists often take commemorative photos here. Sheep roam the nearby pasture, adding to the peaceful atmosphere.

With seasonal events and wintertime snow festival displays, it’s a great place to enjoy Hokkaido’s nature just 30 minutes from central Sapporo.

Located in Chuo Ward, this ski jump stadium served as a venue for the 1972 Winter Olympics and still hosts international competitions today.

You can ride a chairlift to the observatory at 307 meters above sea level, offering sweeping views of Sapporo and even the distant mountains and Ishikari Bay. It’s also a popular night view spot.

The adjacent Sapporo Winter Sports Museum features exhibits on the history of winter sports and interactive simulators that are fun for all ages.

At 531 meters tall, Mount Moiwa is one of Sapporo’s top night view destinations. Reach the summit via the ropeway and the unique “Morris Car” funicular.

The 360-degree panoramic view is stunning both by day and at night, when the city lights sparkle like a carpet of stars. The mountaintop features an observatory, a restaurant, and a planetarium, making it perfect for a relaxing visit.

Each season offers a different charm, from fresh greenery in spring to autumn foliage.Easily accessible from the city, it combines the best of urban and natural Sapporo.

Designed by world-renowned sculptor Isamu Noguchi, Moerenuma Park in Sapporo’s Higashi Ward is a unique fusion of nature and art.

The park features architectural highlights like the Glass Pyramid, Play Mountain, and Moere Beach, and visitors can enjoy artworks throughout the spacious grounds. With bike paths and open lawns, it’s a hit with couples and families alike.

Every season brings new attractions—cherry blossoms in spring, fountain shows in summer, fall colors, and snow play or skiing in winter.While slightly outside the city center, it’s easily accessible by bus or car.

Operated by Ishiya, the makers of the famous “Shiroi Koibito” cookies, this theme park in Sapporo’s Nishi Ward combines sweets and fairy-tale charm.

You can tour the cookie production line, explore a chocolate museum, and even try your hand at making your own sweets. The park also features a courtyard modeled after European streetscapes and plenty of photo spots.

In winter, dazzling illuminations create a magical atmosphere. With cafés and shops offering exclusive treats, it’s a sweet and whimsical experience for all ages.

The Sapporo Beer Museum is Japan’s oldest beer museum and is housed in a historic Meiji-era red brick building. Learn about Sapporo Beer’s origins and brewing process through detailed exhibits.

The tour ends with a tasting of freshly brewed beer. Next door, Sapporo Beer Garden serves authentic Hokkaido-style Genghis Khan (grilled lamb) in a lively beer hall atmosphere.

This retro space is perfect for beer lovers, history buffs, and architecture fans alike. Easily accessible by bus or foot from Sapporo Station.

Located in Chuo Ward, Nijo Market is a long-standing market brimming with fresh seafood, vegetables, and fruit. Dating back to the early Meiji era, it’s beloved by locals and tourists alike.

You’ll find seafood bowls, grilled fish, and crab dishes served fresh at eateries inside the market. Many shops open early in the morning, making it an ideal breakfast spot.

Pick up dried seafood, rare delicacies, and local processed foods as souvenirs, and enjoy friendly chats with the vendors—it’s a cultural experience in itself. Just a short walk from downtown Sapporo.

Susukino, located in Chuo Ward, is one of Japan’s largest entertainment districts and the heart of Sapporo’s nightlife. Since the Meiji era, it has been a lively area filled with restaurants, bars, clubs, and karaoke joints.

At night, it comes alive with neon lights and a bustling crowd. Enjoy Hokkaido gourmet delights like sushi and Genghis Khan here. A famous photo spot is the Nikka Whisky neon sign at the center of Susukino.

Seasonal events, like the “Susukino Ice World” with intricate ice sculptures in winter, add even more to its charm.

Located in Susukino, this narrow alley is a pilgrimage site for ramen lovers.

Opened in 1951, it’s said to be the birthplace of Sapporo’s ramen culture.

The street is lined with a variety of ramen shops, each offering its own unique flavors. It’s also known as the origin of miso ramen. The cozy atmosphere and interaction with locals and other travelers are part of the experience.

Many shops are open late into the night, making it a perfect post-drinks destination.

Tanukikoji is a historic covered shopping arcade dating back to the early Meiji era. Stretching roughly 900 meters across seven blocks, it’s a major shopping area in downtown Sapporo.

Lined with souvenir shops, fashion boutiques, restaurants, and drugstores, you can shop comfortably regardless of the weather. The area also features fun photo spots, including statues of tanuki (raccoon dogs), the arcade’s mascots.

Regular events and sales make every visit unique.

Located about an hour by car from central Sapporo, Jozankei Onsen is a scenic hot spring resort surrounded by nature. Opened in 1866 by Buddhist monk Miizumi Jozan, it’s often called “Sapporo’s back room.”

Along the Toyohira River gorge, numerous inns and hotels offer open-air baths with seasonal views. Vibrant autumn foliage and snow-covered winter scenes make for unforgettable experiences.

Nearby attractions like Jozan Gensen Park and Futami Suspension Bridge offer a chance to enjoy nature and stroll through the area.

Located deeper into the mountains past Jozankei, Hoheikyo Onsen is known for its secluded atmosphere and spacious open-air baths. The 100% natural hot spring is famous for its skin-smoothing properties.

Near the Hoheikyo Dam, the baths offer stunning scenery that changes with the seasons. The on-site restaurant serves authentic Indian curry, making it a popular dining spot as well.

With day-use options available, it’s a perfect spot for a relaxing day trip.

Located in Minami Ward, Sapporo Art Park is a cultural complex where art and nature blend seamlessly. The vast grounds include a museum, outdoor sculpture park, and hands-on workshops.

Enjoy open-air exhibits in a forest setting, along with curated indoor exhibitions. Visitors can also try activities like pottery and woodworking, making it fun for all ages.

Perfect for families and couples, this park offers an inspiring and peaceful escape from the city.

Sapporo is packed with diverse attractions—from historical buildings and nature viewpoints to gourmet food and soothing hot springs. Each area has its own personality, allowing travelers to tailor their visit to their interests and mood.

The 18 spots featured in this article are essential stops for exploring Sapporo’s rich and varied charm. Use this guide to plan your trip and fully immerse yourself in everything this fascinating city has to offer.

*This article is based on information available as of April 2025.